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There’s a new resource site for Broker/Owners & Managers making it easier to get access to everything recruiting + retention focused. Sign in to MAX/Center will be required to access the site. Just click the links below to access valuable tools and resources to get started.
MORE RESOURCES FOR YOU TO EXPLORE
Click the categories below to navigate to all resources available in Canada for you and your agents.
- REMAX Reports 2025
- Broker/Owner Resources
- Partnership Programs
- Community Care
- RE/MAX Tools
- Sports Sponsorships
- Marketing Resources
The biggest name in real estate has teamed up with the biggest name in hockey, NHL superstar Connor McDavid, in RE/MAX’s latest iteration of the “Advice You Need” consumer ad campaign. This year’s campaign will reinforce with Canadians why RE/MAX agents are the only option when looking for expert advice for ONE of life’s biggest decisions.
As part of the On the House contest series, starting May 5 through May 25, your clients and contacts can enter for a chance to win $1,000 towards a getaway at Fairmont Hotels & Resorts! There are 25 prizes up for grabs in this round.
Create a Custom Contest URL
Share the contest by creating a custom URL that you can send to your clients and contacts via text, email, or post to social media. The best part? Each time someone enters using your unique link, you’ll receive a lead notification from MAXTech with their contact details. Participants can also enter by visiting the website at: blog.remax.ca/onthehouse-agent.
Download the Contest Marketing Toolkit
To help you promote the contest and encourage participation, you can access various social media videos and a one-pager.
On The House Contest Series
Stay tuned for these upcoming contests in the On The House series, designed to help you enhance your business all year long:
- Room to Reno (Sept 8–28): 40 x $500 gift cards to Home Depot
- Shelf Indulgence (Nov 3–23): 30 x $500 gift cards to Door Dash
**Contests and contest dates are subject to change.**
RE/MAX Canada’s 2025 Spotlight on Luxury Report examined luxury real estate trends and developments in 12 major Canadian housing markets in the first two months of 2025 compared to the same period one year ago, and found that smaller markets with lower price thresholds experienced greater sales activity, while higher-priced markets saw a contraction in year-over-year sales.
Luxury Market Outlook & Trends
- The rising trend of downsizing: Downsizing is ramping up among aging luxury buyers, as the number of people nearing or entering retirement or becoming empty nesters grows.
- Multi-generational living: The trend is materializing at all price categories and the luxury market is no exception. Builders are taking note, with some incorporating secondary units or suites in new luxury builds, while more custom-build end users also design with secondary suites in mind.
- Infill and new construction: This continues unabated in Edmonton, which recorded the most housing starts since 1990, as well as Saskatoon, Winnipeg, Hamilton, London, Moncton and Halifax. In Greater Toronto, builders have paused on speculation and end users are now hesitant to move forward as tariffs threaten to increase construction costs.
- Outward moves: In half of all markets analyzed, peripheral areas outside the urban core were attracting more luxury buyers, as some look to stretch their dollar or seek larger lot sizes.
Regional Overview
Explore regional luxury insights across 12 major Canadian housing markets.
Leverage the Luxury Report Findings on Social
Download and share the various report graphics and reels on your social channels to keep clients informed on the latest trends in Canada’s luxury market.
Canadians are looking ahead to 2025 with a positive outlook on the housing market, prompted by a series of interest rate cuts in the latter part of 2024. RE/MAX Canada and its network of brokers and agents are expecting a more active market next year, with the national average residential price likely to increase by five per cent, and sales anticipated to rise in 33 out of 37 regions surveyed, with sales increases of up to 25 per cent.
National Market Trends
- National average price expected to rise 5% in 2025: Average price growth in RE/MAX regions surveyed to range from 0.1%-10%.
- Seller’s markets likely to dominate in 2025: 44% of regions will favour sellers, 33% will balance out, and 17% will favour buyers.
- Consumer optimism is on the rise enterting 2025: 36% of Canadians are optimistic that the housing market will improve in 2025.
Canadian Consumer Trends
We surveyed Canadians on their perceptions of the 2024 housing market, and their expectations for 2025. Explore all the consumer trends in the report on remax.ca.
Regional Market Trends
The majority of the regions surveyed noted that first time homebuyers are one audience group driving the market across the nation, and many are looking for townhomes and small residential properties such as bungalows, while move-up and move-over homebuyers are looking for larger properties with additional space. On the flip side, retirees are seeking to down-size in most regions, with the exception of Calgary who are seeking villas and larger condominiums. Explore more regional insights from RE/MAX brokers across the country in the report on remax.ca.
The newly released REMAX report analyzed first-quarter activity across 12 major Canadian commercial real estate markets and found that investors are capitalizing on opportunities that allow for strategic repositioning, adaptive reuse and targeted investment, as escalating global trade tensions, economic concerns and evolving market conditions loom large.
Canada’s Commercial Growth Leaders in 2025
Western Canada’s commercial markets, alongside Newfoundland-Labrador, led the country in terms of commercial growth in 2025, buoyed by an increase in population, greater investment activity, and solid economic performance.
Trends to Watch in 2025
- Office/retail-to-residential conversions continue, yet at a slower pace.
- Grocery-anchored retail centres remain a preferred asset for private and public investors.
- The mall experience continues to transition.
- Mid-market industrial with flex-space is popular with owner-occupiers.
- Value of farmland and agri-industrial properties spikes in Saskatchewan.
- Older multi-family building portfolios attract capital.
- Seniors and students fuel demand for affordable housing.
Regional Market Trends
Explore the regional insights across 12 major Canadian commercial real estate markets. Use the assets to share the report findings on your social channels.
Following a period characterized by consumer uncertainty and a pull-back of buyers during the first quarter of 2025, the Canadian housing market may be turning a new leaf this fall. Improved affordability and a boost in inventory levels could entice cautious buyers back into action.
Report Highlights
- 2025 Price Outlook: -6.5% Looking ahead, REMAX Canada expects average national price to decrease by 6.5% this fall, bringing more affordability back to the market.
- 2025 Sales Outlook: -5% Following year-over-year sales declines in 62 per cent of markets analyzed between January 1 – July 31, sales are expected to decline further through the remainder of 2025.
- 28% of Canadians planning to buy their first home in the next 12 months say they have saved at least 20 per cent for their down payment.
- 68% of Canadians say a five- to 10-per-cent drop in property prices would make a meaningful difference in their ability to enter the market.
- 63% of those planning to sell believe they’ll be able to secure their asking price.
Regional Market Insights
REMAX brokers and agents across Canada shared a year-over-year analysis of their local market between January 1 and July 31, 2025 and offer their estimated outlook for fall 2025. According to their insights, 26.4 per cent of housing markets are expected to favour sellers this fall, and 38.2 per cent sitting firmly in buyer’s territory.
Customize Social Graphics
Need more social content? We’ve got you covered! Share the Deal Breakers for Homebuyers Report on your channels with customizable graphics that let you add your name, logo, and contact info. Plus, we’ve included ready-made captions to go along with the graphics.
The latest REMAX report found signs of the much-anticipated spring market finally materialized in June as greater inventory and softer overall values reinvigorated buyer intentions and bolstered demand for detached housing in the Greater Toronto Area (GTA), Greater Vancouver and the Fraser Valley.
Top Trends:
- More Sales are Occuring at Affordable Prices: In the Greater Toronto Area, homes priced from $850,000 to $1.2 million in key microcosms are moving quickly, while sales in the $1 million to $1.5 million price point in Vancouver and the Fraser Valley are most active.
- Year-round Living is Moving into Recreational Areas: Purchases in more recreational markets such as Bowen Island, the Gulf Islands, Squamish and the Sunshine Coast continued in the first six months of 2025.
- Rental Suites Continue to be in Demand: Buyers continue to offset their mortgage costs by renting suites within their homes out to tenants.
- The Luxury Market is Less Impacted: Buyers at this price point continue to make moves, regardless of market conditions, as evidenced by rising values in the Bridle Path, Rosedale and West Vancouver.
Hot Pockets For Detached Home Sales
Key 416 neighbourhoods led the way in terms of percentage increases in sales, including central core communities Yonge-St. Clair, Casa Loma, Wychwood, Annex (C02) up 31.3 per cent (63 sales in 2025 compared to 48 sales in 2024); and Mount Pleasant East, Mount Pleasant West (C10) up 6.7 per cent (48/45).
Hot Pockets For Price Growth
While there has been an upswing in detached housing values in key areas, most markets remain slightly off year-ago price levels for the same period.
Regional Highlights
First-time homebuyers throughout the country are facing some of the most challenging obstacles to home ownership in decades, due to the convergence of factors that have deepened Canada’s housing crisis, driven down home-ownership rates, and locked a growing number of would-be buyers into the rental market.
The latest RE/MAX Canada report examined how price appreciation, rapid population growth, and a limited supply of affordable housing stock have propelled rental markets in six major Canadian cities in recent years.
Key Challenges
The Supply Shortage: Housing supply shortages have also been responsible for rising prices. Builders and developers are eager to get shovels in the ground, but projects need to be financially viable to proceed.
Hefty Development Charges: Development costs and municipal charges also need to be addressed in major urban centres including Toronto, where they have risen to their highest level on record, to $189,325 per low-rise unit in 2022, up 21 per cent over 2020 levels, according to the Canada Home Builders Association Municipal Benchmarking Study, prepared by Altus Group in October of 2022.
Unprecedented Population Growth: Population growth has both underscored and exacerbated the undersupply of housing in Canada’s major cities. Looking forward, serious housing gaps exist in relation to projected population growth.
The Buy or Rent Debate: Those hoping to enter the housing market for the first time have been caught in the middle, unable to afford to buy, as they continue to rent at rates that are on par with mortgage carrying cost in many cities.
Problematic Policy: Canada was once more vested in home ownership.
Creating Opportunity for First-Time Homebuyers
Share the Report on Social
There are national report insight tiles and regional tiles for you to download and leverage on your social channels to help keep your clients and network informed on the market.
In the newly released report, REMAX dives into the population and infrastructure booms that are redefining neighbourhoods in and around the Greater Vancouver and Greater Toronto Areas, turning once-overlooked neighbourhoods into the next hot spots.
Key Neighbourhood Trends
- Four in five Canadians would recommend their neighbourhood as a great place to live.
- Three-quarters of Canadians (76 per cent) have made compromises to live where they do, mainly accepting higher housing costs in urban areas (37 per cent, down from 44 per cent in 2024.
- 64 per cent of Canadians see local population growth as a positive characteristic in their communities, with younger Canadians (18-34) most likely to agree.
Topline Regional Insights
Unique neighbourhoods exist in the Greater Toronto Area and the Greater Vancouver Area, which have historically been undervalued due to unfair misconceptions or for being “too far away” from the city centre. Such communities are often well established but overlooked compared to neighbouring catchments.
Greater Toronto Area
Clairlea-Birchmount (Toronto)
Wexford-Maryvale (Toronto)
Crown Point (Hamilton)
Aldershot South (Burlington)
Downtown Markham (Markham)
Seaton (Pickering)
Don Mills – Victoria Village (Toronto)
Greater Vancouver Area
Bridgeport (Richmond)
Ladner (Surrey)
Mount Pleasant East (Vancouver)
Willoughby Heights (Langley)
Fraser Mills (Coquitlam)
Coquitlam West (Coquitlam)
Capstan Way (Northern Downtown Richmond)
Leverage the Digital Content Kit
Looking for some digital content for your social channels, website and newsletters? We’ve got you! Our Digital Content Kit includes customizable, regional infographics and carousels that you can share with your clients. Not sure where to begin? The kit also includes caption ideas to go along with your posts.
Build your business with RE/MAX Tech and Tools.
The RE/MAX technology suite is designed to support you in your day-to-day tasks. By completing, at minimum, the tasks below, you can position yourself to generate more leads, establish yourself as an expert in your market, build stronger relationships and more efficiently manage your business.
*Note some tasks are only available to Western Canada at this time.
RE/MAX leads the industry in sales and has one of the world’s most powerful brands. These themes resonate throughout the marketing claims presented here. They were developed to help agents and offices grow their business.
The claims have been verified by the RE/MAX Marketing Claims Committee, comprised of professionals in the Brand Marketing, Corporate Communications and Legal departments of RE/MAX World Headquarters.
In addition to factual marketing claims, RE/MAX also enlists the set of marketing slogans accessible here promote the brand by evoking emotion. Use them in your advertising and promotions, along with the marketing claims.
40% off Canada Post Neighbourhood Mail (Unaddressed Ad Mail)
When it comes to marketing for real estate, direct mail is unlike any other channel. You can reach home buyers and sellers easily, effectively and affordably. It’s a great way to acquire new clients and keep existing ones loyal. It cuts through the advertising clutter and gives you what you need most – results. That’s why even in the digital age, it remains the go-to channel of top agents.
RE/MAX agents and brokers receive a significant discount when booking Neighbourhood Mail with Canada Post. Please read all the instructions provided in the ‘Features’ tab.
The CCIM Institute is an Educational Partner of RE/MAX Commercial, meaning you have access to top tier commercial real estate education.
Education plays an important role in the career growth of real estate professionals, helping them gain new skills and best serve customers. RE/MAX affiliates have easy access to RE/MAX University (RU), the brand’s online learning hub chock-full of courses and education pertaining to a myriad of timely real estate and business development topics.
For RE/MAX Commercial® brokers, as well as residential RE/MAX agents looking to expand their offerings, commercial-specific education offerings through RU are getting a major upgrade. It was just announced during the 2023 RE/MAX BOC that The CCIM Institute is the new Educational Partner of RE/MAX Commercial. With a longstanding reputation of success, The CCIM Institute is widely recognized as the premier provider of commercial real estate education.
Let your clients and community know that you put the money where the miracles are and support Children’s Miracle Network hospital foundations. Leverage the Miracle Home Program & Miracle Commercial Property Program promotional materials to amplify your impact and help generate new business opportunities.
This letter is a straightforward statement outlining your commitment to deliver an elevated experience for your clients. It’s fully customizable, allowing you to emphasize your individual services and spotlight what you bring to the table. Share this on your social channels and use this in your listing and buyer presentations.
When it comes to buying a home, what’s on the outside might matter more than what’s within for some Canadians, according to a recent Leger survey commissioned by REMAX Canada. The data indicates that the look of neighboring properties is key with 18 per cent of Canadians saying neighbouring homes in poor condition would be their number one deal breaker.
Top 5 Deal Breakers Revealed by Canadians
Rounding out the top five deal breakers identified in the survey are:
What Sellers Can Do (and Can Control)
Practical tips for sellers looking to make their property stand out include:
- Clean landscaping, fresh paint, and proper outdoor lighting
- Planting hedges or adding greenery can block unsightly views and create a more private
- Maintaining a neighbour’s lawn—mowing or watering—could improve overall curb appeal.
- Proper communication is key in getting neighbours to help out with a sale. Often, leading to small compromises that make a big difference.
Customize Social Graphics
Need more social content? We’ve got you covered! Share the Deal Breakers for Homebuyers Report on your channels with customizable graphics that let you add your name, logo, and contact info. Plus, we’ve included ready-made captions to go along with the graphics.
RE/MAX Canada is pleased to announce a new partnership with Dominion Lending Centres (DLC), one of Canada’s largest and most recognized mortgage brokerage brand. This collaboration will create valuable opportunities for DLC mortgage brokers to work closely with RE/MAX agents, fostering strong connections through events and industry initiatives.
Being the presenting sponsor of home shows provides RE/MAX the opportunity to increase brand awareness while giving a meaningful engagement opportunity for agents to connect with their clients. Agents have an opportunity to take advantage of the VIP ticket program for the National Home Show, Ottawa Home Show, Spring Cottage Life Show or the discounted ticket program for the Renovation Show and the Home and Garden Shows held in Vancouver, Calgary, Edmonton, and Winnipeg.
Graphic designers use a variety of programs to create signs, flyers, promotional items and more. Each of these programs generate a different type of image file. Here are some of the most common file types you may receive or be asked to send to a graphic designer, and which programs each type of file works with.
The new commercial platform provides resources and tools to help you in every stage of commercial deals. To access MAX/Tech Commercial partnered with RealNex: Log into MAX/Center, and click the MAX/Tech Commercial partnered with RealNex Tile.
RE/MAX is proud to be sponsoring the Vancouver Canucks, Edmonton Oilers, Calgary Flames – use the approved logos in your marketing: business cards, outdoor office stickers, coffee cups, websites, listing presentations and much more!
There are logo usage limitations with each team/league so be sure to check out the formal documents to ensure you’re following the proper rules! You cannot change the creative as given. These have been approved by each team to use as is without any changes.
Showcase that RE/MAX pride by printing and hanging these in your office for your clients to see or ordering a new insert for your lightbox.
How to Order Your Posters & Lightbox:
Step 1: Create an account. Follow the corresponding links below and click the “Create Account” button. Follow the corresponding prompts to set up your username and password. Once completed, select the “Create Account” button at the bottom of the page.
Step 2: Wait for an email from Web2Print confirming that your account has been approved.
Step 3: Log in and order your desired number of units.
All RE/MAX Brokers and Agents are permitted to use the partnership logo lockups in their marketing efforts, as well as the tagline “The Official Real Estate Agents of the NBA”. Please review the guidelines below before you begin.
- Brokers and Agents cannot manipulate the partnership lock up or the NBA logo in any way
- The lock up needs to be on a light/white background with clearance space around the logos
- If you wish to produce a product (merch, pens, clothing etc.) with the logo lockup, you will need to contact and we will connect you with an approved supplier of the NBA. Should you wish to print at your own supplier, you will need to complete a form and pay the royalty fees so they have the rights to use the logo.
- Printed paper products (flyers, post cards etc.) can be printed at your own supplier with the logo lock up. Please email lesleyb@remax.ca to get approval on your designs before going to print.
- You cannot create any social media posts that leverage this logo lock up, however you can share any of the content that originates from the RE/MAX Canada and NBA Canada pages.
- Pre-approved uses for the logo lockup: Email Signatures, Marketing Materials (postcards, flyers etc.), Agent/Office Websites
- NBA Brand Guidelines
As Canada’s leading real estate brand, we are proud to be partnering with the only Major League Baseball team in the country, helping keep RE/MAX top of mind with consumers from coast to coast. RE/MAX affiliates are permitted to promote the sponsorship on their marketing channels using the social assets. Please review the TBJ brand guidelines before getting started. Also, looking to use the logo lockup in digital, out-of-home ads or print advertising? Contact Lesley Buick at lesleyb@remax.ca for approval.
Moving into a new home is worth a celebration for the whole family – including the pets! That’s why, RE/MAX has collaborated with Pet Valu to offer your clients a co-branded Welcome Home Package for their pets.
Simply give this gift box to your clients who have purchased a new home as a way to say “thank you” and to show them that you’re an agent who thinks of all aspects of their move – including moving with pets!
These Welcome Home packages are FREE, only pay for shipping. Limited supply and packages are available on a first come, first served basis. Plus, there is a maximum order of two (2) gift boxes per agent. Please allow 3-4 weeks for shipping.
The Quest for Excellence scholarship program is a cash scholarship that recognizes students for their ongoing community contributions and pursuit of leadership. Through this scholarship program, RE/MAX Canada is pleased to offer 40 scholarships of $1,000 each to students across Canada (except for Quebec).
Congratulations to all who were ranked in the RankMyAgent.com 2024 Top 100 Canadian Real Estate Professionals, 50 Top-Rated Real Estate Teams, Top 5 Brokerages, and Top 15 Accelerators in Canada lists! Download and customize the social graphics to share on your channels or to use in your marketing initiatives!
Congratulations to the 28 RE/MAX agents who made Rate-My-Agent.com’s 2024 Top 100 Real Estate Agents in Canada list.
According to the newly released REMAX 2025 Canadian Cabin and Cottage Trends Report, lower interest rates that motivated recreational property buyers in the latter part of 2024 and in early 2025 have been overshadowed by more-recent economic uncertainty. With that said, the underlying desire is still there and may resurface, should a trade deal and/or tariff pullback materialize.
Emerging Trends in 2025
- Demographic Shift in the Recreational Market: According to REMAX brokers and agents, families are the primary drivers of current recreational market activity in 83 per cent of regions surveyed.
- New Legislation and Policies Influence Investment Appeal: With the introduction of short-term rental restrictions in British Columbia, Nova Scotia, and some parts of Ontario,19 per cent of Canadians who are selling a cabin/cottage in the next one to two years say that they no longer see the investment potential.
- Transfer of Generational Wealth: A $1-trillion wealth transfer is currently underway. A large portion to move from boomers to younger generations by 2026, according to Chartered Professional Accountants Canada.
- Recreational Property as a Primary Residence: Affordability challenges are pushing buyers further out of larger urban areas, 30 per cent of Canadians who are planning on purchasing a cabin/cottage in the next one to two years see a cabin or cottage as a viable primary residence.
Regional Insights
Some of the overarching regional trends pinpointed by the REMAX network include: 46 per cent of regions noted that buyers are coming from urban centres and 29 per cent from local communities, with demand from out of province buyers dwindling compared to previous years at 16 per cent.
Leverage the Digital Content Kit
Looking for some digital content for your social channels, website and newsletters? We’ve got you! Our Digital Content Kit includes customizable, regional infographics and carousels that you can share with your clients. Not sure where to begin? The kit also includes a “How To” guide for customizing the graphics, along with caption ideas. Feel free to tailor the graphics to match your branding or use them as they are.
RE/MAX University has hundreds of courses and thousands of videos to help you get up to speed on every RE/MAX tool. Beyond that, you can also complete your certifications and designations as well as find training programs with practical tips and advice to advance your business in ways that are meaningful to you.
Look for this tile in MAX/Center and download the app today!
Since 2018, RE/MAX Canada has partnered with Treat Accessibly to help drive household awareness to make trick-or-treating accessible and inclusive for children with disabilities by removing barriers that can make getting candy difficult such as staircases, steep or long driveways, strobe lights or loud noises, crowded front entrances, narrow pathways and more. When a homeowner puts the Accessible Trick or Treating® sign on their lawn, they are making a commitment to make their property accessible to everybody on Halloween.
RE/MAX is proud to sponsor the Vancouver Whitecaps!
Official Designations & Rights:
- “Official Real Estate Agency of Whitecaps FC”
- Exclusive Sponsorship Rights in Real Estate Agency category (Residential & Commercial)
- Rights to use Official Sponsor Logo (all uses to be approved by Club) – please contact Matthew Cohen (matthewcohen@remax.ca) for questions and approvals
According to Leger’s 2025 Reputation Study, REMAX was ranked the most reputable real estate company in Canada.*
RE/MAX offices come in all shapes and sizes, dotting Canada’s big cities and small towns, from coast to coast. Each of those RE/MAX offices, the Broker/Owners who established them, the managers who lead them and the agents and admin staff who work with them are deeply and proudly Canadian, contributing to their communities in countless ways – and it’s important your spheres know that too.
RE/MAX is proud to be sponsoring all 17 Western Canadian WHL teams. Leverage the RE/MAX sponsorships in every way you can! Use the approved logos in your marketing: business cards, outdoor office stickers, coffee cups, websites, listing presentations and much more!
There are logo usage limitations with each team/league so be sure to check out the formal documents to ensure you’re following the proper rules! You cannot change the creative as given. These have been approved by each team to use as is without any changes.
