LOG IN
This year, RE/MAX proudly partnered with Treat Accessibly for the 7th consecutive year to support accessible trick-or-treating. Over 33,000 lawn signs were distributed across Canada. RE/MAX agents and offices in Canada personally distributed 3,052 signs to homeowners in their community – this is a 25% increase compared to 2023.
News & Media Coverage
Treat Accessibly achieved significant media success, with over 327.76 million impressions, marking a remarkable 103% increase from the previous year’s 161.39 million impressions.
The initiative received 205 digital out of home billboards across Canada generating 315 million bonus impressions — an extraordinary 250% year-over-year increase in out of home bonus impressions. Treat Accessibly delivered strong performance for video ads. Meta surpassed the VCR by 76%, while YouTube over-delivered by 49% compared to 2023. There were also over 83 television segments, up from 65 last year, including Global News, CBC, CTV News and more.
The movement was recognized by the Federal Minister, the Ontario Minister, and the Mayor’s of Hamilton, Calgary, Edmonton, St. Albert, and Surrey, all for their dedication to Treat Accessibly. The City of Edmonton even went as far as proclaiming October 20 as Treat Accessibly Day.
Treat Accessibly Halloween Villages
Treat Accessibly expanded its Halloween Villages, creating accessible, curb-side trick-or-treating experiences for children with disabilities and their families this Halloween. The program reached a total of 9 cities in Canada, including Toronto, Hamilton, Halifax, Ottawa, Lorraine, Calgary, Edmonton, St. Albert and Surrey.
Several mayors attended their cities respective Treat Accessibly Halloween Villiage, including Edmonton, Calgary, Surrey, Hamilton and Ottawa. There was also a total of 20+ DIY Treat Accessibly Halloween Villages that took place. This movement even expanded to the United States this year, a RE/MAX agent hosting its first Treat Accessibly Halloween Village in Michigan.
Leverage Treat Accessibly in Your Community
Mike Filipe of RE/MAX Real Estate Centre in Hamilton, ON, Derek Rice of RE/MAX Pacific Ocean Realty in Comox Valley, BC, and Rhonda Navratil of RE/MAX River City in Edmonton, AB, play pivotal roles in organizing and bringing Halloween Villages to their neighbourhoods. Their efforts, along other RE/MAX agents, and community involvement ensured that everyone could partake in the Halloween festivities.
Testimonial from RE/MAX Real Estate Centre:
“This fall, RE/MAX Real Estate Centre participated in the Treat Accessibly Halloween Village in Hamilton, Ontario. This was one of the most humbling events that our brokerage could have participated in. Seeing the smiling faces, appreciation and excitement from the children, and their families was the best part of the overall experience.
Aside from the PR opportunity with multiple media outlets present at the event, the agents themselves were very appreciative and all expressed interest in participating again next year. We had 3 ‘shifts’ of approx. 25 agents participate, including those that helped us set up prior to the beginning of the event. We distributed RE/MAX Treat Accessibly lawn signs, alongside RE/MAX branded goody bags filled with chocolates and RE/MAX colouring books. We dressed up our booth with a RE/MAX tent, RE/MAX tablecloth and some red, white and blue pumpkins!
I would highly recommend that all RE/MAX brokerages take advantage of participating in this event within their communities as there is no other brand/brokerage that has this opportunity to give back to their community like RE/MAX does.”
