We are proud to share that we are the Official Real Estate Agents of the NBA as part of an exciting multi-year sponsorship with The National Basketball Association (NBA) in Canada.

This deal marks the first with a real estate brokerage brand and will allow the REMAX brand to reach and resonate with the NBA fanbase, increasing our brand favourability through unique content integrations, contests, and fan experiences and brand engagement. The 3-year deal will also focus on elevating our brand awareness with this target market through paid media integrations.

How to Leverage this Program in Your Business

All REMAX Brokers and Agents are permitted to use the partnership logo lockups in their marketing efforts, as well as the tagline “The Official Real Estate Agents of the NBA”. Please review the guidelines below before you begin.

  • Brokers and Agents cannot manipulate the partnership lock up or the NBA logo in any way
  • The lock up needs to be on a light/white background with clearance space around the logos
  • If you wish to produce a product (merch, pens, clothing etc.) with the logo lockup, you will need to contact and we will connect you with an approved supplier of the NBA. Should you wish to print at your own supplier, you will need to complete a form and pay the royalty fees so they have the rights to use the logo.
  • Printed paper products (flyers, post cards etc.) can be printed at your own supplier with the logo lock up. Please email lesleyb@remax.ca to get approval on your designs before going to print.
  • You cannot create any social media posts that leverage this logo lock up, however you can share any of the content that originates from the REMAX Canada and NBA Canada pages.
  • Pre-approved uses for the logo lockup: Email Signatures, Marketing Materials (postcards, flyers etc.), Agent/Office Websites
  • NBA Brand Guidelines

Access and download all logos, assets & brand guidelines

Email Blasts

REMAX will be included in four email campaigns to NBA Canada database (approx. 700,000 fans) in the first year.

Media Value to the Brand

Our sponsorship will generate millions of media impressions for REMAX throughout the season and into the playoffs. Here is a list of the NBA Media assets and their number of viewers/followers:

  • Broadcast: TSN and Sportsnet (millions of viewers)
  • :15’s across NBA broadcasts of live NBA games and programming in Canada (INCLUDES PLAYOFF INVENTORY)
  • Social: custom branded social campaign distributed a cross @NBACanada handles
  • NBA Instagram (338K followers)
  • NBA Facebook (91K followers)
  • NBA Twitter (96K followers)
  • Digital: NBA.com, NBA App, com (62.5 million visits / 5.6% Canadian)
  • Email Marketing: (700K subscribers)

How Does This Benefit YOU?

Being the Official Real Estate Agent of the NBA has its perks, including a variety of benefits that will help you grow and maximize your business:

  • Exclusivity: We are The Official Real Estate Agents of the NBA, a first-ever for the league in Canada.
  • Likeability: NBA has the one of the largest fanbases comprised of the millennial and Gen Z audiences, which continue to be a pillar of focus in our marketing efforts. Creating brand likeability with this segment is important, as they are likely not in the market yet, but allows us the opportunity to create a strong brand affinity for when they are.
  • Global recognition: The NBA values diversity and has attracted international players from over 40 countries to play in the league. This in turn also has allowed them to form a diverse fan base across the globe. This aligns well with our values as a diverse, global organization spanning 110 countries and territories worldwide.
  • Brand exposure: Opportunity to connect with NBA fans across Canada through brand exposure, unique content partnerships and contesting. REMAX will be seen in email marketing campaigns, social media channels, on digital including NBA.com and throughout various media buys during game

Start using the NBA logos in your marketing efforts