RE/MAX® has been voted the #1 Most Trusted Real Estate Agents in Canada by Canadian shoppers, year after year*, according to the BrandSpark® Canadian Trust Study.

The 2025 Study is based on a national survey of 35,200 Canadian shoppers who gave their top-of-mind, unaided feedback on which brands they trust most and why, in the categories they have recently shopped. Market research and consulting firm BrandSpark International conducted 190,000 brand evaluations across 292 categories of consumer products and services, spanning Household & Cleaning, Petcare, Home Goods, Food & Beverage, Beauty & Personal Care, Over-The-Counter Health, Baby & Kids, Automotive, Restaurants & Retail and Services.

As part of the Services category, RE/MAX was named the #1 most trusted real estate agency brand*.

The BrandSpark® Canadian Trust Study reveals that, even in the face of economic challenges, consumers prioritize and are willing to pay a premium for brands they trust most. Brand names continue to dominate the list, demonstrating that established brands continue to deliver value to Canadians.

Use the Social Assets & Logos in Your Business

As consumers turn their real estate dreams into a reality this year, they’ll need a trusted agent by their side. What better way to showcase that you’re the agent for them than by leveraging this claim on your social channels and in your marketing?

Start by posting the social graphic – more graphics and reels will be available soon, so be sure to check back for more content! You can also incorporate the badge/logo into your business, much like Honeywell uses the badge on their packaging  to show consumers that their brand is more trustworthy than their competitors. Similarly, adding the badge/logo to your social and marketing materials will give you an edge, instantly signaling to potential clients that they’re in good hands when they choose to work with a RE/MAX agent.

Download all the social assets and logos!

*Voted most trusted Real Estate Agency brand by Canadian shoppers based on the BrandSpark® Canadian Trust Study, years 2019-2025 and 2017.
**As of year-end 2023.
***Source: CREA, RE/MAX
**** Source: MMR Strategy Group study of buyers and sellers, asked if there is one real estate brand they would be most likely to recommend to a friend or relative, and if so which one.