What Canadians say about trust, and how it shows up in your business.

REMAX® has once again been named the #1 Most Trusted Real Estate Agency in Canada¹, according to the 2026 BrandSpark Canadian Trust Study.

Unaided. Top of mind. Credibility earned through real experiences with agents across the network. And in today’s market, that’s a big deal.

The study goes on to claim that 79% of Canadians say they would rather pay more for a brand they trust than choose a cheaper alternative. Trust isn’t just perception. It directly influences who gets the call, who gets the listing and who gets recommended.

What it Means in Market

  • Stronger first impressions before the conversation even starts.
  • Greater confidence from buyers and sellers navigating complex decisions.
  •  More referrals driven by positive, real experiences.
  • A brand advantage that supports pricing, positioning and conversion.

Where it Comes From

This recognition reflects what agents deliver every day: consistency, local expertise and relationships that go beyond the transaction. Not built through messaging alone. Built through performance, client by client.

Put it to Work

Trust opens doors. What happens next is how it’s used. Solutions like MasterPitch™ help agents show up prepared, present with confidence and create a stronger experience from first meeting to signed agreement, reinforcing what clients already expect from the brand.

Use MasterPitch in Your Next Conversation

1. Voted most trusted Real Estate Agency brand by Canadian shoppers based on the BrandSpark® Canadian Trust Study, 2026.