Canada Claims & Slogans

Canadian Claims

The language of these claims is precisely crafted to reflect accurately the statistics behind them, so it is critical that you not alter the wording in any way, except as explicitly indicated here. Use these claims, with the understanding that some of them will be updated as new data becomes available.

  • Nobody in Canada sells more real estate than RE/MAX.
  • Nobody in the world sells more real estate than RE/MAX.
  • RE/MAX agents sell more real estate than any other Canadian brand.
    (“With the three market share claims above, a footnote is not required. If one is desired, the following footnote may be used: “Source: RE/MAX, CREA.”)

  • RE/MAX agents have the experience to get the job done in today’s market.
  • RE/MAX agents average more sales than other real estate agents.
  • RE/MAX agents have more real estate sales experience than other real estate agents.
  • RE/MAX is the most productive real estate network.
  • In Canada, RE/MAX teams average 52% more in commissions after their second year with the network as compared to their first year. After three years with RE/MAX, teams’ average productivity is up 82%. (With this claim, always use the footnote: “Based on a 2025 analysis of more than 200 active Canadian RE/MAX teams who joined RE/MAX on or after 1/1/2017. A team is categorized as an external, new to RE/MAX team for inclusion in the analysis if over 50% of their initial agent count (team size at time of team formation) were recruited, new agents.)
  • In Canada, RE/MAX® agents average 45% more in commissions after their third year with the network as compared to their first year. After five years with RE/MAX, agents’ average productivity is up 63%.* (With this claim, always use the footnote: *2025 analysis of more than 14,300 active RE/MAX agents in Canada who joined RE/MAX on or after 1/1/2017.)
  • RE/MAX has held #1 market share in Canada, year after year. Footnote: RE/MAX, third-party data.
  • REMAX agents on a team average over $50,000 more in commissions annually than REMAX agents not on a team. (With this claim, always use the footnote: Based on commissions for both residential and commercial transactions. 97% transactions are residential, 3% are commercial. Internal data for YE2024. Currency in CAD.)

  • RE/MAX: The #1 name in real estate.
  • #1 name in real estate in Canada
  • #1 in brand awareness.
  • RE/MAX leads the industry in brand awareness.
    (With the four unaided awareness claims above, always use the footnote: “Source: MMR Strategy Group study of unaided awareness.”)
  • RE/MAX is who homebuyers and sellers think of first.
  • More buyers and sellers think of RE/MAX than any other real estate brand.
    (With the two claims above, always use the footnote: “Source: MMR Strategy Group study of unaided awareness among buyers, sellers, and those planning to buy or sell; asked, when they think of real estate brands, which ones come to mind?”)
  • RE/MAX Agents are Voted the #1 Most Trusted Real Estate Agents in Canada, year after year.* (With this claim, always use the footnote: “*Voted most trusted Real Estate Agency brand by Canadian shoppers based on the BrandSpark® Canadian Trust Study, years 2021-2025, 2019 and 2017.”)
  • RE/MAX is 4x more likely to be the brand mentioned first.
  • RE/MAX is the most recognized name in real estate.
  • RE/MAX: First on the minds of buyers and sellers.
    (With the three claims above, always use the footnote: “Source: MMR Strategy Group study of unaided awareness (first mention recorded).”)
  • Buyers and sellers think of RE/MAX first. (With this claim, always use the footnote: “Source: MMR Strategy Group study of unaided awareness among buyers, sellers, and those planning to buy or sell; asked, when they think of real estate brands, which ones come to mind? (first mention recorded).”)
  • When asked to name a real estate brand, RE/MAX is the name people name first.
    (With this claim, always use the footnote: “Source: MMR Strategy Group study of unaided awareness (first mention recorded).”)
  • RE/MAX Agents are Voted the Most Trusted Real Estate Agents. (With this claim, always use the footnote: “Voted most trusted Real Estate Agency brand by Canadian shoppers based on the 2025 BrandSpark(R) Canadian Trust Study.”)
  • RE/MAX is voted most reputable real estate company in Canada. (With this claim, always use the footnote: Based on Leger’s 2025 Reputation Study that provides a complete sector analysis of reputation for 326 companies in Canada. Data was collected from Nov 14, 2024 to Jan 20, 2025).
  • RE/MAX is voted among the top 100 most reputable companies in Canada. (With this claim, always use the footnote: Based on Leger’s 2025 Reputation Study that provides a complete sector analysis of reputation for 326 companies in Canada. Data was collected from Nov 14, 2024 to Jan 20, 2025).

  • RE/MAX is 3x more likely to be considered.
    (With this claim, always use the footnote: “Source: MMR Strategy Group study of buyers and sellers, asked if there is one real estate brand they would be most likely to consider if they were planning to buy or sell a home, and if so which one.”)
  • RE/MAX, no real estate brand is more likely to be considered.
  • No real estate brand is more likely to be considered than RE/MAX.
  • Planning to buy or sell a home? No real estate brand is likely to be more considered than RE/MAX.
  • RE/MAX, no other real estate brand is more likely to be considered.
    (With the four claims above, always use the footnote: “Source: MMR Strategy Group study of buyers and sellers, asked if there is one real estate brand, or any brands, they would be most likely to consider if they were planning to buy or sell a home – and if so, which brand(s)”)
  • RE/MAX® is named a Top Franchisor for 41 Consecutive Years in the Entrepreneur® Franchise 500®. 
  • (With this claim, always use the footnote: “Based on statistical data as of July 2024 provided by companies supplying a full Franchise Disclosure Document. Rankings based on size and growth, costs and fees, support, brand strength, and financial strength and stability”).

  • RE/MAX, no real estate brand is more likely to be recommended.
  • No real estate brand is more likely to be recommended than RE/MAX.
  • Planning to buy or sell a home? No real estate brand is likely to be more recommended than RE/MAX.
  • RE/MAX, no other real estate brand is more likely to be recommended.
    (With the four claims above, always use the footnote: “Source: MMR Strategy Group study of buyers and sellers, asked if there is one real estate brand, or any brands, they would be most likely to recommend to a friend or relative – and if so, which brand(s)”)
  • RE/MAX is the real estate brand that the most buyers and sellers would recommend.
  • More buyers and sellers would recommend RE/MAX than any other real estate brand.
  • RE/MAX is 4x more likely to be recommended.
    (With the three claims above, always use the footnote: “Source: MMR Strategy Group study of buyers and sellers, asked if there is one real estate brand they would be most likely to recommend to a friend or relative, and if so which one.”)

  • Over 90 percent of homebuyers and sellers know of RE/MAX.
    (With this claim, always use the footnote: “Source: MMR Strategy Group study of total brand awareness of real estate organizations among buyers, sellers, and those planning to buy or sell”)
  • REMAX® named to 2025 Entrepreneur® Franchise 500® Hall of Fame.* (With this claim, always use the footnote: “Hall of Fame recipients are those that have ranked in every Franchise 500 for at least the last 25 years.”)

  • Remax.ca – the most visited real estate franchisor website. (With this claim, always use the footnote: Comscore Media Metrix®. All data is representative of January 1, 2024 – December 31, 2024, unless otherwise specified. Total visits, based on real estate franchise brands in Canada.)
  • Remax.ca is #1 in total website visits*, #1 in average monthly reach**, 180,000+ leads generated online for RE/MAX agents** (Footnotes: *ComScore Media Metrix®. **Google Analytics and internal data. Productivity as measured by residential transaction sides. All data is representative of January 1, 2024 – December 31, 2024, unless otherwise specified. All data is based on real estate franchise brands in Canada. #1 in average monthly reach does not include Quebec data).
  • RE/MAX® websites reach the most Canadians of any real estate franchise brand. (With this claim, always use the footnote: Comscore Media Metrix® Multi-Platform, Total Audience (desktop 2+, mobile 18+), Real Estate Category minus realtor.ca, based on [P] RE/MAX and its Licensees’ Sites monthly average January 2024-December 2024.)
  • RE/MAX® websites reach the most Canadians likely to buy a luxury property of any real estate franchise brand. (With this claim, always use the footnote: Comscore Media Metrix® Multi-Platform, Total Audience (desktop 2+, mobile 18+), Real Estate Category minus realtor.ca, based on [P] RE/MAX and its Licensees’ Sites monthly average September 2024, and Canadians with a high household income of $200,000+ annually and intends to purchase in the next 12 months.)

  • Billions of dollars have been spent promoting the RE/MAX brand and agents.
  • When you join RE/MAX you’re receiving the benefit of billions of dollars of advertising that have made RE/MAX the real estate leader it is today.

  • With a presence in over 110 countries and territories, the RE/MAX network’s global footprint is unmatched by any other real estate brand.
  • RE/MAX is in more countries than any other real estate brand.
  • RE/MAX has a presence in over 110 countries and territories, more than any of its competitors.

  • The RE/MAX Hot Air Balloon fleet is the largest in the world.
  • The RE/MAX Balloon is recognized all over the world.

  • Every 30 seconds, a RE/MAX agent helps someone find their perfect place.
  • With nearly 9,000 offices worldwide, RE/MAX serves homebuyers and sellers closer to home.
  • RE/MAX offers support and services not available at other real estate companies.
  • RE/MAX has helped millions of families buy or sell a home.
  • Each year, RE/MAX agents help hundreds of thousands of families buy or sell a home.
  • Since 1992, RE/MAX Associates have donated over $200 million to Children’s Miracle Network Hospitals. (Footnote: “U.S. and Canada combined”).
  • Agents who are users of MAX/Tech(R) powered by Boldtrail are nearly twice as productive as their non-user counterparts. (With this claim, always use the footnote: The completed analysis included all active agents in US and Canada owned regions, with kCORE platform users defined as Monthly Active Users (the agent has logged on at least once in the last 30 days). Productivity comparisons are based on 2024 full-year statistics, with Canadian commissions converted Into USD for aggregation with the US data.)
  • RE/MAX has the highest search interest on Google.com for over 7 years* among real estate brokerage brands in Canada (With this claim, always use the footnote: *Google Trends, 2018-2025. Numbers represent search interest relative to the highest point on the chart for the given region and time. A value of 100 is the peak popularity for the term. A value of 50 means that the term is half as popular. A score of 0 means there was not enough data for this term.)

  • New agents who engaged with RE/MAX University on average: – Closed 85% more transactions. – Earned 233% more in commissions from year 1 to year 2. (With this claim, always use the footnote: Based on a study of agents in Canada who participated in at least one online RU course during their first year with RE/MAX.)
Claims Questions, Suggestions: If you have questions about the substantiation for these claims or specific alterations to the wording, please contact the Marketing Claims Committee. Or send the committee ideas for new marketing claims. RE/MAX, LLC can take no responsibility whatsoever for substantiating altered versions of claims. To contact the Marketing Claims Committee, please e-mail marketingdepartment@remax.com.

Canadian Slogans

RE/MAX Slogans

In addition to factual marketing claims, RE/MAX also uses a set of marketing slogans that promote the brand by evoking emotion. In Canada, registered slogans require a registration symbol ® immediately following the mark. Not all RE/MAX slogans are registered in Canada, and some of the slogans listed here are registered only in Canada.

The wording and punctuation must be used exactly as shown here. The type font and size can vary.

  • Canada’s Favourite Agents®
  • Choose wisely. Choose RE/MAX.®
  • The Right Agents for Today’s Market®
  • Above the Crowd!®
  • Agents Who Know®
  • Go with Those Who Know®
  • Out in Front®
  • That’s the sign of a RE/MAX agent®
  • Outstanding Agents. Outstanding Results.®
  • Premier Market Presence®
  • The Hometown Experts with a World of Experience®
  • The Best Just Keep Getting Better
  • Home of the Best Agents
  • The Real Estate Leaders
  • The Sign You Want. The Agent You Need.
  • When You Get the Facts… It’s RE/MAX!
  • Where do you want to be?