The 2024 Spring Ad Campaign results are in! RE/MAX is seeing some impressive numbers for the first half of the year and we’re set to keep this momentum going into the summer and fall.

Overdelivered on impressions by 45% – 1.08B vs. the estimated 742M+

  • Total leads: 33,239 – Due to a slower real estate market in the first half of 2024, our leads and cost per lead delivered are down slightly. We have adjusted our media tactics to help with that and are hoping for a turnaround in the last half of the year.
  • Overdelivered on out of home ads:
    • Days in market: 33% more than expected – 69 vs 52
    • Impressions: 50% more than expected – 712M vs 475M
  • Overdelivered on broadcast TV impressions on sports, lifestyle and news programming by 18% resulting in over 45 million impressions
  • Media Platform highlights:
    • TikTok – continues to emerge for us as we’re improving metrics and engaging the younger audience with the brand content we’re sharing
      • CTR increased by 33% vs Spring 2023; CPC down by 41% and Impressions up by 56% – strongest performance was among 18-24 year olds
      • Above metrics are showing that our brand is reaching that younger demographic and starting to connect with them
      • Will continue to customize assets for TikTok and ensure it’s engaging and relatable to that target demographic
    • Tested and invested more in developing platforms including Reddit, Yahoo, Taboola, Disney+, Crave and GEM
      • Reddit saw a 9% increase in CTR and CPL was reduced by 20%
      • Yahoo saw a strong CTR of 1.61%
      • Taboola was efficient at driving leads at only $14.48 CPL – the least among all digital partners